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JPMorgan Chase predicts search revenue will grow to $30.5 billion this year

Published on .

New York—In an outlook report for the online advertising industry, research firm JPMorgan Chase & Co. projects that worldwide search revenue will reach $30.5 billion this year, up from $26.2 billion last year.

Search revenue will grow at an annual rate of 28% over the next four years, reaching $60.0 billion by 2011, according to the report.

JPMorgan Chase also said revenue growth for the overall Internet sector will decelerate to 21.2% this year from 25.6% last year.

Despite the slight slowdown in growth, earnings from Internet companies will grow more than four times faster than those of the overall stock market this year, JPMorgan Chase predicted.

The average CPM for online advertising is expected to increase slightly this year, due to a tighter ad inventory and better monetization techniques from online publishers, according to the report.

—Kate Maddox

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