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BtoB

JPMorgan Chase taps Huang as CMO

Published on .

New York—JPMorgan Chase has tapped Claire Huang as CMO, a new position at the multinational financial services company, according to a report by Advertising Age. Huang will oversee all marketing for the JPMorgan and Chase brands. She is the former head of international marketing at Bank of America. She has also worked at American Express and Fidelity Investments. JPMorgan Chase is the sixth largest ad spender in the U.S., allocating about $2.35 billion last year for advertising, according to Ad Age's DataCenter. Ad Age is published by Crain CommuNew York—JPMorgan Chase has tapped Claire Huang as CMO, a new position at the multinational financial services company, according to a report by Advertising Age. nications Inc., which also publishes BtoB.
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