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Judith Sim, Oracle Corp.

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What: Senior VP-CMO

Where: Oracle Corp., Redwood Shores, Calif.

Why: Sims is responsible for corporate marketing programs at Oracle, including advertising, branding, creative, events and field marketing. This year, Oracle has achieved significant return on marketing investment by conducting more focused events; using Web 2.0 technologies such as blogs, podcasts, user forums and social media; and placing more targeted advertising such as airport ads.

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