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BtoB

Judith Sim, Oracle Corp.

Published on .

Most Popular
What: Senior VP-CMO

Where: Oracle Corp., Redwood Shores, Calif.

Why: Sim, who has served as CMO at Oracle for six years, is responsible for all corporate marketing, including advertising, branding, events and field marketing. She led the company's push into digital marketing such as social media, virtual events, online videos and user forums. Oracle is also using such traditional marketing, as print ads and face-to-face events, to reach customers.
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