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Julie Fajgenbaum, VP-brand marketing, American Express OPEN

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What: VP-brand and marketing
Where:
American Express OPEN, New York
Why:
Fajgenbaum is responsible for all marketing communications at American Express OPEN. She has led the development of marketing programs, including “Small Business Saturday,” a campaign that began on Facebook and encouraged shoppers to support small businesses over the Thanksgiving weekend. She also leads OPEN's “Start Booming” ad campaign, designed to show the role small businesses play in reviving the economy.
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