Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


July advertising revenues flat

Published on .

New York—B-to-b magazine advertising revenue was essentially flat (up 0.26%) in July compared with the same period last year, according to the Business Information Network report, prepared for American Business Media by IMS/The Auditor and PERQ/HCI for health care. Overall revenue totaled $801.1 million. Ad pages were up 1.28% from July 2004. Leading ad categories for July were travel, business conventions & meetings (up 25.0% to $27.5 million); business, advertising & marketing (up 23.6% to $49.7 million); and banking, financial, insurance (up 18.9% to $17 million).
Most Popular
In this article: