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July Publishers Information Bureau numbers released

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New York—Business magazines posted mixed results in July, according to figures released Monday by the Publishers Information Bureau. Forbes (23.1%), The Economist (15.7%) and Fortune (3.5%) all posted ad page gains in July 2004 compared with July 2003, while Barron’s (-15.2%) and BusinessWeek (â€"13.4%) posted declines. Year to date, all five major business magazines are up in ad pages compared with the same period last year: Forbes (21.3%), Barron’s (14.0%), Fortune (12.1%), The Economist (10.9%) and BusinessWeek (6.6%). Overall, consumer magazine ad pages were up 3.1% in July 2004 compared with July 2003. Year-to-date print ad pages in consumer magazines are up 0.8% compared with the same period last year.
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