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Jumptap, Blue Kai partner on mobile ad initiative

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Cambridge, Mass.—Mobile ad network Jumptap Inc. has partnered with Blue Kai, a provider of audience data and analytics, to better target ads viewed on mobile devices. The partnership expands Jumptap's data offering by more than 14,000 data segments with combined Jumptap and Blue Kai information, the companies said in a joint statement. Segments include customer purchase intent, past purchases, geographic and demographic data, interests and lifestyles. More relevant ads are delivered by matching targeted segments and IP addresses with website visits and behaviors, according to the companies.
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