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BtoB

Jumptap forms alliance with cyber communications

Published on .

Cambridge, Mass.—Jumptap, a mobile advertising technology company, announced a strategic partnership with Tokyo-based cyber communications, a subsidiary of Dentsu.

Under the alliance, cyber communications will be the exclusive partner for Jumptap technology in Japan and will make a strategic investment in Jumptap. Financial terms were not disclosed.

Jumptap provides technology that allows marketers to target mobile ads on smartphones and other mobile devices.

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