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BtoB

June will be B-to-B Month

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Chicago--The Business Marketing Association has declared that June will be B-to-B Month. To promote the importance of b-to-b transactions and marketing to the U.S. economy, B-to-B Month will feature a number of events, beginning with the BMA International Conference in Chicago June 4-7. Additional activities will include a B-to-B Day in New York on June 11.

B-to-B was created by a consortium of industry groups and companies that include the BMA, American Business Media, Association of National Advertisers, American Advertising Federation, BPA International, Institute for the Study of Business Markets and BtoB magazine.

--Sean Callahan

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