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BtoB

Junta42, search engine for content marketing, to debut this week

Published on .

Cleveland—Targeting the increasingly lucrative arena of custom publishing, Junta42, a search engine for content marketing, is to launch on Tuesday. The site, www.junta42.com, currently has 300 content marketing-related articles tagged and in its database.

“Marketers are busier than ever,” said Joe Pulizzi, founder and chief content officer at Junta42 and former VP at Penton Media’s custom media division, in a news release. “We created an easily searchable site that they can ‘taste’ through expert abstracts. But ultimately, our goal is to direct marketers somewhere valuable as fast as possible.”

Access to the Web site is free. Junta42 expects to earn profits through Google AdSense and keyword sponsorship.

—Matthew Schwartz

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