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Jupiter: 59% of companies misjudge ROI

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New York--Jupiter Media Metrix Inc. said 59% of companies may not be measuring return on investment accurately using in-house calculations, based on its executive survey. Jupiter said companies must use "soft" ROI calculations, such as return on relationship metrics, in addition to hard calculations. Jupiter reports only 17% of companies hire one or more external firms to evaluate ROI. http://www.jmm.com
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