Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Jupiter begins Nasdaq trading

Published on .

New York--Internet commerce research company Jupiter Communications began trading on the Nasdaq system on Friday. With an initial public offering of 3.125 million shares priced at $21 apiece, Jupiter raised about $65 million. An additional 468,750 shares were available to cover over-allotments. If all these shares sell, Jupiter may have raised an additional $9.8 million. The company had stated in filings with the Securities & Exchange Commission that part of the proceeds were to be used for brand building. In early trading Friday, shares of Jupiter had climbed to $36, 71% above the IPO price. The lead manager on the offering was Donaldson, Lufkin & Jenrette, New York.
Most Popular
In this article: