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Jupiter says e-mail marketing will double by 2012

Published on .

New York—Spending on e-mail marketing will reach $2.1 billion by 2012, nearly double 2007’s spending of $1.2 billion, according to a new report by JupiterResearch.

This year, spending on e-mail marketing will increase 5.1% over last year, according to the report.

Jupiter projects that spending on retention e-mail will also double by 2012 and will make up more than half of total e-mail spending.

Spending on acquisition e-mail will grow more slowly and will be made up mostly of sponsorships such as ad-supported e-mail, the report said.

—Kate Maddox

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