Online ad spending will reach $18.9 billion by 2010, according to a forecast by Jupiter Research presented last month at the Search Engine Strategies Conference & Expo. Jupiter's 2005 Online Advertising Forecast predicts that online advertising will increase steadily over the next five years, growing from $9.3 billion in 2004. Streaming media will grow at a 30% compound annual rate, to $943 million by 2010, and rich media spending will grow at a 25% compound annual rate over that period, to $3.5 billion. Search will continue to be an important medium for advertisers, growing at a compound annual rate of 12% over the next five years, while display advertising will grow at a compound annual rate of 7%, Jupiter Research projected. Online classified advertising was forecast to grow by 10% over the next five years.
Yahoo! enhances Web ad reporting technology
Yahoo! has implemented a new reporting technology to measure online advertising. It counts and reports ad impressions after an ad has been displayed on the page, which assures ads are being delivered to users, the company said. Separately, Yahoo! Search Marketing announced it has partnered with several Web analytics companies-Coremetrics, Omniture, WebSideStory and WebTrends-to extend its search marketing application program interfaces. The agreement gives partners direct access to Yahoo!'s search marketing campaign data, which enables them to provide enhanced campaign reporting to advertisers.
Advanstar buys fashion industry trade shows
Advanstar Communications has acquired Project Trade Show group, a series of trade events that serves the fashion industry. Advanstar plans to incorporate Project Trade Group into its MAGIC Marketplace fashion industry trade events. Separately, Advanstar announced it has acquired POOL, a 4-year-old fashion industry trade show for "boutique-oriented" products. That show will also be incorporated into MAGIC Marketplace. Terms of the deals were not disclosed .
IT.com launches vertical search engine
IT.com has introduced a vertical search engine for enterprise information technology products and solutions. It includes a new search algorithm that IT.com calls Dynamic Peer Ranking. About 20 IT advertising sponsors are part of the launch, including BearingPoint, Hewlett-Packard Co., IBM Corp., Microsoft Corp., Oracle, Red Hat and VeriSign.
Vance unites divisions to create food unit
Vance Publishing has launched Food360, a combination of branded b-to-b products and services. The company said that with Food360, "companies can reach all of the audiences in the food chain-agriculture, production and retail-through a single business unit." The move unites three separate operating divisions of Vance Publishing-Produce, Crop and Livestock-into one business unit. A new Web site is located at www.food360.com.
TransUnion adds media services
TransUnion announced that Douglas-Danielle, its financial services direct marketing company, has begun offering media management services. The new services include planning, placement and measurement of online and offline media efforts. TransUnion is a global information solutions company.
AOL buys wireless technology company
America Online announced it has acquired Wildseed Ltd., a 5-year-old wireless technology company based in Kirkland, Wash. Terms of the deal were not disclosed. AOL said the acquisition will enable it to offer carrier and OEM partners a wireless platform to deliver information to mobile users. Wildseed employees and operations will be integrated into AOL's Seattle offices.
Access Direct Systems acquires Acxiom unit
Access Direct Systems has acquired Acxiom Corp.'s Print and Electronic Distribution Services. Terms of the deal were not disclosed. The Acxiom unit handles personalized direct mail using digital technology. It will be integrated into Access Direct and will be called Access Express.