Jupiter forecasts online advertising will reach $18.9 billion by 2010

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New York—Online ad spending will reach $18.9 billion by 2010, according to a forecast by Jupiter Research presented at the Search Engine Strategies Conference & Expo.

Jupiter’s 2005 Online Advertising Forecast predicts that online advertising will increase steadily over the next five years, growing from $9.3 billion in 2004.

Streaming media will grow at a 30% compound annual growth rate, to $943 million by 2010, and rich media spending will grow at a 25% compound annual growth rate over that period, to $3.5 billion.

Search will continue to be an important medium for advertisers, growing at a compound annual growth rate of 12% over the next five years, while display advertising will grow at a compound annual rate of 7%, Jupiter Research projected.

Online classified advertising was forecast to grow by 10% over the next five years.

—Kate Maddox

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