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Jupiter Media Metrix launches new site measurement service

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New York--Jupiter Media Metrix Inc. announced the launch of Site Measurement, a Web traffic analysis service developed by Live Technology Inc., New York, with which Jupiter is partnering to provide the technology. Site Measurement is a third-party application service provider measurement service that tracks Web audience traffic in real-time, updated hourly, including Web browser caching. Web caching is the storage of Web pages on the user's browser, on a corporate proxy server or an Internet service provider, and has presented a measurement problem for the industry because of discrepancy in counting these pages.
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