×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Jupiter, Media Metrix report: B-to-b to reach $3 billion by 2005

Published on .

Most Popular
New York--Business-to-business online advertising, already on the fast growth track, will reach $3 billion by 2005, according to a new collaborative report from online marketing and measurement consultancies Jupiter Communications and Media Metrix. The b-to-b segment already has grown to 5.6 billion online ad impressions, from one billion impressions in the third quarter of 1999, and posted a 94% growth spurt in the first quarter of this year. Based on this growth rate, the b-to-b market will reach $3 billion by 2005, representing 18% of online advertising spending on mainstream online media. The study also shows 80% of b-to-b online ad impressions are hosted on 25 publisher sites, a figure Jupiter says indicates the ad segment is highly fragmented compared to other industry segments that show 80% of advertising spread on less than a dozen sites.
In this article: