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Jupiter: Online media consolidation 'irrefutable'

Published on .

New York--The number of companies controlling 50% of U.S. user minutes online shrank from 11 to four between March 1999 and March 2001, according to a new report from Jupiter Media Metrix Inc. And the number of companies controlling 60% of user minutes online shrank from 110 in March 1999 to 14 in March 2001, according to the report. Jupiter said there is an "irrefutable trend" toward online media consolidation, and the companies that will dominate are those able to direct online traffic to their own network of sites.
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