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BtoB

Jupiter projects mobile marketing spending will double by 2011

Published on .

New York—Spending on mobile marketing will reach $2.90 billion by 2011, up from the $1.40 billion projected for this year, according to a report released this week by JupiterResearch.

It also reported that by the end of this year, 22% of online advertisers and 29% of online agencies will be using mobile marketing campaigns.

Among the early adopters of mobile marketing are media, automotive, financial services and consumer packaged goods companies, JupiterResearch found.

The report also found that cell phone penetration in the U.S. has reached 76%, and 11% of cell phones have video capabilities.

Also, about 20% of wireless subscribers have purchased and downloaded mobile content to their cell phones, according to JupiterResearch.

—Kate Maddox

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