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BtoB

Jupiter reports increase in search spending

By Published on .

New York—Jupiter Research reports that 26% of advertisers with annual revenue of $50 million or more plan to increase their spending on search marketing by more than 25% this year.

The report also found that 28% of advertisers with revenue of $50 million or more will increase search spending by between 11% and 25% this year.

The report was based on an online survey of 794 search marketers and 272 search agencies, conducted in February.

It also found that more than 60% of search marketers are satisfied with the return on investment on search spending, while only 13% said they were dissatisfied with ROI.

Also, 43% of search advertisers said their CEO regularly receives a report on search marketing campaigns.

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