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Jupiter: Vertical banners command $50 CPM

Published on .

New York--According to a new research report from Jupiter Media Metrix Inc., vertical banners are commanding an average $50 cost-per-thousand-impression rate, compared with $30 CPM for standard banner ads. Jupiter also reports that since the new vertical "skyscraper" units were introduced by the Interactive Advertising Bureau on Feb. 26, weekly volume has grown from 30 million to more than 280 million impressions.
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