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Jupitermedia acquires Mediabistro.com

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New York—Jupitermedia Corp., an Internet research company, said on Wednesday that it has acquired Mediabistro.com, an online career site for media professionals, for $23 million in cash. Jupitermedia will pay $20 million now and up to an additional $3 million over two years.

Mediabistro CEO Laurel Touby, who founded the company in 1999, will remain as a senior VP. The Web site includes job postings, educational courses, events, forums and original media content. Its roots date to the early 1990s, when Touby started to arrange after-work mixers for people working in the media business.

“The Mediabistro job board should benefit from the vast traffic generated from our online media and Jupiterimages properties,” said Alan Meckler, chairman-CEO of Jupitermedia Corp., in a news release. “Furthermore, Mediabistro has a wide variety of original content and blogs, which will augment our 150 original content sites. And, Mediabistro events mesh nicely with Jupitermedia’s growing trade show and Webinar operations.”

Media investment bank DeSilva & Phillips represented Mediabistro.com in the transaction.

—Matthew Schwartz

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