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BtoB

JupiterResearch forecasts e-mail marketing spending will grow, spam will drop

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Feb. 3 New York—E-mail marketing spending will grow from $885.0 million in 2005 to $1.10 billion in 2010, according to a new report from JupiterResearch.

The report also predicts spam will decline during this period, with the average e-mail user seeing a drop from 3,253 pieces of spam in 2005 to 1,640 pieces in 2010.

The report, “U.S. Email Marketing Forecast 2005 to 2010," projects that overall growth in the e-mail market will be driven by spending on retention, acquisition and transactional e-mail.

—Kate Maddox

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