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JupiterResearch: Online ad spending will reach $25.9 billion by 2011

Published on .

New York—Online ad spending will reach $25.9 billion by 2011, according to a new report from JupiterResearch. The report, "U.S. Online Advertising Forecast, 2005 to 2011," found search engine marketing spending surpassed display ad spending last year, and will continue to dominate online advertising for the next five years. JupiterResearch also reported online advertising this year is likely to increase by 21% over last year.

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