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BtoB

JWT tapped to lead Nokia marketing

Published on .

Espoo, Finland—Nokia announced Thursday it has chosen JWT as its global network marketing agency. JWT will support local marketing in more than 80 markets worldwide for the mobile phone giant.

Nokia said the move is part of its “marketing renewal that focuses on streamlining marketing planning and increasing the effectiveness and efficiency of all marketing activities.”

In July, Nokia announced it had chosen Wieden+Kennedy as its lead agency for mobile phones. Nokia NSeries uses the Interpublic Group of Cos. for creative support, and WPP Group handles Enterprise Solutions globally.

The transition to new marketing is to begin in the fall.

—Carol Krol

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