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BtoB

JWT wins $80 million Celebrex account

Published on .

New York--Co-marketers Pharmacia Corp. and Pfizer Inc. have shifted their $80 million Celebrex account to WPP Group's J. Walter Thompson without a review, according to reports. Earlier this week JWT lost a pitch for the successor drug to Celebrex, the popular arthritis treatment, to Interpublic Group's Deutsch Inc.
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