Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


JWT wins Novell business

Published on .

Provo, Utah--Software company Novell Inc. has hired J. Walter Thompson Co., New York, to provide advertising, creative development and media placement. Novell initiated a review because of a change in its business direction following its acquisition of Cambridge Technology partners last year and SilverStream Software in July. Novell said it needed new, innovative marketing to reflect its change from a network infrastructure provider to a leader in Web-based business solutions and application development. Novell's previous agency was SicolaMartin, Austin, Texas. Billings were undisclosed.
Most Popular
In this article: