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BtoB

JWT New York taps Cooper as chief creative innovation officer

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New York—JWT New York has named James Cooper to the newly created role of chief creative innovation officer. Cooper was previously integrated creative director at Saatchi & Saatchi New York. In his new role, he will oversee the agency's creative work in the digital area.

JWT New York also announced that Beth-Waxman Arteta and John Baker have been named co-presidents of client services. Arteta previously was group business director at the agency. Baker joins JWT from Iris Worldwide, where he was co-managing director.

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