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BtoB

Kagan predicts U.S. ad growth rate will double in 2004

Published on .

Monterey, Calif.—U.S. ad revenue will reach $231 billion in 2004, up 6.8% over ad revenue in 2003, according to a new report from Kagan Research. The growth rate last year was 3.3%. Kagan’s report, titled "Advertising Forecasts 2005: U.S. Market Trends & Data for All Major Media," provides year-by-year forecasts for 25 media categories. Information is available at  www.kagan.com.

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