×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Kana latest CRM vendor to join Web Services Interoperability Organization

Published on .

Most Popular
Menlo Park, Calif.--Customer Relationship Management software vendor Kana is the latest in a string of CRM companies to join the Web Services Interoperability Organization, an industry group formed to promote interoperability among platforms, software applications and programming languages in the Web services industry. Cisco Systems Inc., Oracle Corp., and SAP AG are all active members of the organization, which was launched in February in a joint effort between IBM Corp. and Microsoft Corp.
In this article: