Kanoodle debuts cookie program

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New York—Kanoodle announced the launch of BrightAds Cookies, a new program that pays publishers for cookie distribution.

Under the new program, small and midsize publishers will be able to generate additional revenue by adding code to their sites that distributes cookies to users. Cookies track user behavior on Web sites and allow advertisers to better target ads.

Publishers that participate in the BrightAds Cookies program will be paid 5% of revenue earned from clicks they deliver for Kanoodle's advertisers.

—Kate Maddox

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