Kanoodle launches content-targeted sponsored links solution

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New York—Kanoodle, a provider of sponsored listings for search results and content pages, Tuesday announced it has launched BrightAds, a tool that enables small and midsize content publishers to run Kanoodle’s content-targeted sponsored links on their sites and participate in a revenue sharing agreement.

Kanoodle listings had previously only been available to large online publishers.

BrightAds organizes ads by topic, not keywords. Kanoodle said that process protects the editorial integrity of publishers’ sites, ensuring that the ads appearing on each page are related to content rather than arbitrary keywords.

—Carol Krol

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