Kanoodle launches new geo-targeting tool

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New York—Kanoodle, a sponsored links company, announced it has added a new tool to help advertisers target their online ads geographically.

Kanoodle also unveiled an improved version of its existing tool that enables advertisers to choose the time their ads run, akin to the ability to buy television dayparts.

The geo-targeting tool pinpoints where Web surfers are located through their IP addresses, and enables advertisers to tailor ads accordingly. Kanoodle said the tool complements its LocalTarget contextual product.

—Carol Krol

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