Kantar Media, GfK Custom Research form partnership

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New York—Kantar Media and GfK Custom Research North America have formed a partnership to provide an online data quality service. The service will be operated through the Promedius Group, a nonprofit industry consortium led by Kantar and GfK, and will include tools to help advertisers validate online data quality. The tools will validate the physical address of online respondents, identify respondent uniqueness and provide other metrics for advertisers.
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