BtoB

Kantar Media SRDS forms partnership with BBN

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Des Plaines, Ill.—Media measurement company Kantar Media SRDS has partnered with BBN, a network of more than 100 b-to-b media properties, to provide a new digital marketing service. The service will offer BBN's member companies access to data on display advertising, mobile marketing, online videos and email marketing campaigns for b-to-b brands.
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