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Kantar Media: Total advertising up 6.4%; b-to-b media down 2.6%

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New York—Total advertising expenditures in the first three quarters of 2010 increased to $94.06 billion, a 6.4% jump compared with the year-earlier period, according to data released by Kantar Media. Advertising growth accelerated in the third quarter last year, increasing 8.7% compared with the third quarter of 2009.

Television advertising increased 10.5% in the first three quarters to lead all media. Internet display advertising grew 7.7% in the same time frame, followed by outdoor advertising (7.3%) and radio (6.2%).

Newspaper advertising in the first three quarters increased 2.9%. The growth was fueled by increases at national newspapers such as The Wall Street Journal, according to Kantar Media. Local newspaper advertising declined 4.4% in the same period.

Magazine advertising grew 2.6% in the first three quarters last year; b-to-b media, however, declined 2.6%.

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