Television advertising increased 10.5% in the first three quarters to lead all media. Internet display advertising grew 7.7% in the same time frame, followed by outdoor advertising (7.3%) and radio (6.2%).
Newspaper advertising in the first three quarters increased 2.9%. The growth was fueled by increases at national newspapers such as The Wall Street Journal, according to Kantar Media. Local newspaper advertising declined 4.4% in the same period.
Magazine advertising grew 2.6% in the first three quarters last year; b-to-b media, however, declined 2.6%.