Kantar: U.S. ad spending up 3.2% in first half

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New York—Total ad spending in the U.S. reached $71.5 billion in the first half, up 3.2% over the year-earlier period, according to a report released Monday from Kantar Media. For the second quarter, ad spending totaled $36.5 billion, up 2.8% over the year-earlier period, according to the report. During the first half, the top media categories in terms of growth were Spanish-language magazines (29.0%); national TV syndication (18.5%); Internet display ads (12.9%); and cable TV (11.8%). B-to-b magazine revenue grew 1.4% in the first half. Categories that declined in the first half were network TV (-7.6%); Sunday magazines (-7.6%); spot TV (-0.9%); and local magazines (-0.7%).
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