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BtoB

Karen Jones, DHL Express USA

Published on .

What: Senior VP-corporate and marketing communications
Where: DHL Express USA, Plantation, Fla.
Why: Jones is responsible for building the DHL brand through advertising, brand management and marketing communications. This year, she oversaw the launch of the latest phase of DHL’s “Customer Service Is Back in Shipping” campaign, an integrated effort promoting its overnight, international and ground shipping services. DHL also introduced its first mobile marketing campaign this year.
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