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BtoB

Karen Quintos, Senior VP-CMO, Dell Inc.

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What: Senior VP-CMO Where: Dell Inc., Round Rock, Texas Why: Quintos was named CMO at Dell two years ago. In this role, she is responsible for brand strategy, global communications, social media, corporate responsibility, customer insights and agency management. Last year, Quintos oversaw the debut of a global branding campaign, “The Power to Do More,” which shows how Dell is evolving its image from a company that sells computers to a full-service technology business-solutions provider.
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