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Kaspersky, Woburn, Mass.

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Company: Kaspersky, Woburn, Mass.
Agency: N/A
Market: IT
Quick chase: You can't claim to be world-class when you misspell a word in the headline. When you don't get the little things right—like failing to spell the word “institution” correctly—you make customers wonder if you're attentive enough to the larger matters. Also, the bottom of the ad is overloaded with too much bulleted text.
Chasers' choice: Goat
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