Kathy Button Bell, Emerson

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What: VP-CMO

Where: Emerson, St. Louis

Why: Bell, who has served as CMO at Emerson for 10 years, leads global marketing and corporate branding for the engineering company. In March, she spearheaded the launch of an integrated campaign, "It's Never Been Done Before." The campaign, part of Emerson's "Consider it solved" positioning, aims to show how the company is providing innovative solutions in heating, power and energy efficiency.
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