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BtoB

Kathy Button Bell, VP-CMO, Emerson Electric Co.

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What: VP-CMO Where: Emerson Electric Co., St. Louis Why: Bell, who has served as CMO at Emerson for 14 years, leads global marketing and corporate branding for the engineering company. This year, she continued Emerson's “It's Never Been Done Before” integrated campaign, showcasing customer stories. Button Bell also serves as 2013-14 chairman of the Business Marketing Association.
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