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BtoB

Kathy Button Bell, VP-CMO, Emerson, St. Louis

Published on .

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What: VP-CMO
Where: Emerson, St. Louis
Why: Bell, who has served as CMO at Emerson for 11 years, leads global marketing and corporate branding for the engineering company. Last year, she spearheaded the launch of an integrated campaign, “It’s Never Been Done Before,” that is part of Emerson’s overall “Consider It Solved” positioning. The campaign aims to show how the company is providing innovative solutions in heating, power and energy efficiency
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