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BtoB

Katz Media Group forms marketing unit

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New York—Katz Media Group announced the formation of Katz Marketing Solutions, a national marketing unit that will deliver custom solutions for advertisers across multiple radio platforms.

The group will lead creative development on campaigns designed to run on AM/FM stations, digital multicasts, Internet streams, on-demand audio, personal navigation systems and mobile devices. Katz works with national clients including Verizon Wireless, Wal-Mart Stores and NBC.

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