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KBM Group to acquire Predictys

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Richardson, Texas—KBM Group, a database marketing agency based in Richardson, announced plans to acquire Predictys, a campaign management software company based in Grenoble, France. Financial terms of the deal were not disclosed. KBM, a unit of Wunderman, said in a statement the acquisition will strengthen its database offering to clients in France as well as support its growth throughout the U.S., Europe and Latin America.
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