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BtoB

KBM Group acquires Marketing Direct

Published on .

Richardson, Texas—Direct marketing and data management company KBM Group, a Wunderman company, has acquired Marketing Direct, a provider of agency services to the healthcare industry. The acquisition will form the core of the KBM’s newly launched Health Services group.

Marketing Direct is based in St. Louis, Mo. Terms of the deal, which are subject to regulatory and shareholder approval, were not disclosed.

KBM Group formerly was known as KnowledgeBase Marketing before rebranding itself in October.

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