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BtoB

KBM Group launches marketing optimization tool

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Richardson, Texas—Direct marketing and data management company KBM Group, a Wunderman company, has introduced a new audience segmentation tool. The company's Digital Neighborhoods 2.0 Segmentation Suite divides consumer audiences by their attitudes toward, adoption of and ongoing engagement with various digital devices, according to the company. The tool considers levels of technology sophistication, income and demographic lifestyle, and evaluates insights into the usage of TV, the Internet, personal computers and other venues, KBM said.
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