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BtoB

Kean named managing partner Business Marketing Institute

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Chicago—Rick Kean, former executive director of the Business Marketing Association, has been named managing partner of the Business Marketing Institute, the professional development division of the BMA. In his new position, he will be responsible for leading the institute’s MSA/B/C (Marketing Skills Assessment, Building and Certification) program. The training program offers education and certification for b-to-b marketing professionals.

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