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BtoB

Keith Fox, 'BusinessWeek', (McGraw-Hill Cos.)

Published on .

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What:President
Where: BusinessWeek (McGraw-Hill Cos.)
Why:Since becoming president of BusinessWeek in April 2007, Fox has focused the brand on global business, delving deeper into vertical segments and increasing international coverage. He has also emphasized "opening up the brand to users" in print and online. One example: the BusinessExchange, which launched in beta in late August. The site enables users to save and share content related to a specific topic. The topics are chosen by the users, and the content can come from anywhere on the Web. Online video will be the next area for expansion, Fox said.
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